EFFECTIVE COMMUNICATION





Communication is the process of sending and receiving messages. In an organization context, communication is often used by managers to interact with their subordinates, peers, supervisors, customers, suppliers and the general public. Communication can be done in a variety of ways either orally or written. Non-verbal gestures or body language such as posture, gesture, eye contact, etc. are also considered a form of communication.

Since the invention of technology, specifically, the internet, communication can be done technologically via emails, teleconferencing, broadcasting online. Lately, the most popular form of online communication used worldwide are the social networking sites such as facebook and twitter. 

However, an important point about communication is that communication is considered effective when people understand the message and people respond to the message the way the sender wants them to. If the receiver of the message fail to respond according to the expectations of the sender, this is called miscommunication.

The picture below is a classic example of miscommunication. As you can see, what the customer wants and the end result is totally different.

(Source: Communication images)





Mistakes due to miscommunication can have a tremendous effect on the organization. It could tarnish the image of the organization, and the organization may have to spend thousands of dollars on public relations activities to restore their image.